|
This is always a popular question, "What does CR-V stand for?" The answer is, "Comfortable Runabout Vehicle".
This is not widely known, and your local dealer, who probably doesn't know the
truth, may have fabricated their own definition for the term. The history of the CR-V before it came to North America is somewhat vague.
I've tried a number of times to learn more about the development process, but
found little information. To make matters worse, some of the information I have
been able to find is contradicted by other sources. Once the CR-V made it to our
shores, the story becomes clearer. It becomes a "Boy meets SUV" story
and interesting things happen. The CR-V wins both awards and a strong consumer
base. It quickly becomes the benchmark for an emerging class. Other
manufacturers purchased CR-Vs to use for comparison, and even used them as test
mules for components of their unfinished rigs. The following is the story as
I've come to understand it. The first showing of the CR-V was as a concept vehicle at a single auto show
before it was put into production. The model on display was pretty much a dead
ringer for the production design. The CR-V earned modest praise, but I suspect
it was overshadowed by more exciting designs. I'm not certain if this was 1995
or 1996, but Honda was also showing the SSM concept car that later became the
S2000. No wonder the press ignored the CR-V. The CR-V was released in several markets in 1996. That was almost a full year
before the junior bruiser was brought to North America. Honda offered the CR-V
to American dealerships, but they turned it down. They felt that the Isuzu-built
Passport had more potential than the car-based CR-V would. I've read that two things changed the dealers' minds. First, a set of
journalists from New Zealand got the chance to drive the CR-V on a test track.
They went back to their desks and wrote rave reviews about the new Honda.
Second, Toyota introduced the RAV4, which immediately began selling like hot
cakes. At the 1996 Chicago Auto Show, Honda brought the CR-V (along with the SSM) to
be introduced to the US market. The model on the stage was painted bright
yellow, with chrome rims, and the painted bumpers that later became part of the
SE trim here in the US. In 1997, the CR-V went on sale in North America. There was only one trim
level (what we came to call the LX) and two important options. Those options
were anti lock brakes and alloy wheels. All CR-Vs came with an automatic
transmission and air conditioning. The engine produced 126 horsepower and 133
ft-lbs. In it's first month of sales, the CR-V bested rival Toyota's RAV4 and the
sales pace quickly outstripped production capacity. For a while, Honda was
forced to reduce production of the popular Acura Integra to meet the demand for
the CR-V. 1998 brought a few changes to the US spec CR-V. The 2.0L engine had been
receiving criticism for lacking the power to pull the 3,200 lbs vehicle. And the
option list was rather short. Honda's solutions included a 5 speed manual
transmission to make the most of the small engine. This was the first year for
the LX and EX trim levels. The EX added a CD player, alloy rims, ABS,
body-colored door handles and mirrors, keyless entry, and seats that folded into
a bed. The LX was also offered in a 2WD model (only with the automatic
transmission). Sales continued at a blistering pace. Suzuki had long been selling their
Sidekick and it's twin, the Geo Tracker. However, both the CR-V and RAV4 had
called attention to this segment in a way that other trucklets never managed.
People who had never before considered a "mini-SUV" were shopping this
segment heavily. The Jeep Cherokee continued to be the segment leader, but as an
old design, it failed to attract the same attention. This is the same year that
Subaru introduced their wagon-and-a-half Forester. Despite the increased
competition, Honda continued to sell more CR-Vs than they did the previous year
and led the market segment. Other manufacturers had taken notice of this new
trend and began developing their own designs. 1999 was a good year. Honda messed with the engine tuning to bump it up 20
ponies. The increase came without decreasing fuel economy or significantly
raising the price. The cloth used on seating surfaces was changed and a few
finishing touches were added to the interior. The Grade-Logic automatic
transmission was updated with an overdrive selector button. Sales of the CR-V continued to rise and the first generation CR-V hit it's
peak. With more than 120,000 units sold in the USA, the CR-V was clearly the
mini-SUV that everyone was chasing. Though sales of the Cherokee were still
strong, it was clear that the CR-V was on it's way up, while the Cherokee was
falling. Later in the year, J.D. Powers would name the CR-V as the segment
winner for their Initial Quality Award and their Most Appealing Award.
Intellichoice named the CR-V their Best SUV under $25K. Consumer Reports rated
the CR-V as the most reliable SUV in the small SUV class. I took delivery of my Sebring Silver EX with the manual transmission on April
23rd, 1999. On April 24th, my wife and I took 2 friends and all our gear on a
300 mile trip for a weekend of camping. 2000 was another good year. Honda added the SE (Special Edition) model to the
CR-V line here in the US. It should be noted that Canadians were given a similar
model called the LE at least one year earlier. The SE included a few bits of
upscale equipment like, tinted windows, the highly prized painted bumpers,
leather trimmed seats, and a leather-wrapped steering wheel. US Sales of the CR-V were still strong with more than 118,000 units sold.
However, increased competition had been introduced to the market over the years.
Nissan brought over their XTerra. Suzuki replaced the Sidekick and introduced a
small V6 with their Grand Vitara. Part way through the year, several 2001
designs were added to the market. The CR-V continued to win reliability awards
and earned solid praise even when it didn't win the top slot in comparisons. 2001 was the final year for the first generation CR-V. Only minor tweaks were
made to the content of the vehicle as the design focus was on the next
generation. The CR-V was now six years old and its age was showing. New
competition flooded the market. This was the model year when the Escape,
Tribute, Santa Fe, and Aztek were introduced, though most were on sale during
2000. Saturn introduced their 2002 VUE this year. Toyota also redesigned the
RAV4 for 2001. Honda still managed 118,000 sales that year, though it lost the
sales crown to the Ford/Mazda twins. For more information about the specifications or exact content changes for the various years, see the CR-V Fact Page created by Slugline, aka CR-Vince. In the fall of 2001, Honda released details on the second generation CR-V.
Honda is amazingly tight-lipped about new vehicles and they managed to keep a
great deal of information secret until only a few months before the CR-V was put
on the showroom floor in November 2001 as a 2002 model. The 2002 full model change included more interior space, more flexible
seating, improved crash safety, revised ergonomics, and, despite an increase in
size and weight, better fuel economy and emissions. The LX and EX returned, but
the SE took a vacation. Content changes made the CR-V EX model something of a
cross between the old EX and SE trim levels. In fact, Canadian EX models also
were granted the popular painted bumpers from the SE or LE trim. For exact
features and specifications see the < ahref="http://hondanews.com/forms/honda/CRV/index.html">Honda
Digital Newsroom. The new CR-V also brought something that many enthusiasts wanted, but not
exactly the way they wanted it. More power was the demand from the market, but
the CR-V supplied that power through a larger 4 cylinder motor, not a V6 as had
been used by many competitors. The press received the new CR-V with enthusiasm, but couldn't resist
commenting on the lack of two cylinders. Could the 4 cylinder CR-V survive in
what was rapidly becoming a 6 shooter's segment? After all, Toyota's brand
new 4 cylinder RAV4 had not made a big dent in sales of the Escape or other V6
competitors. That question was answered in two ways. First, Honda stacked the
deck by supplying 5 speeds to the press fleet, and second, the public purchased
more CR-Vs than ever. Let me explain... If you look back through the early articles about the
second generation CR-V, you'll find that most tested a car with a 5 speed manual
transmission. I suspect that Honda knew enthusiasts would be comparing 0-60
times from the magazines, and provided more manual-equipped vehicles in the
press fleet. A CR-V mated to a manual transmission will hit 60 mph in as little
as 8.1 seconds. That handily matches or bests the heavier V6s. Pretty much all
of those V6s are automatic-only. The market also answered the question from above by topping the charts with
more than 146,000 CR-V sales in 2002. Today, sales continue to be strong with
CR-Vs selling at close to MSRP without many promotions, incentives, or
discounts. But all was not peaches and cream. A few weeks after the CR-V began selling,
it was recalled for a faulty seatbelt buckle. Honda took what some considered
extreme measures and towed new cars away from their owners to have the recall
work performed. Owners also experienced a few common glitches like rocking seats
and clunking brakes. First year bugs are not uncommon, but, after coming off
high praise from Consumer Reports and JD Powers, many new owners were not
expecting troubles of any kind. Despite high safety scores, the CR-V scored
poorly on the IIHS bumper bash, which checks the cost of repairing a vehicle
when struct at low speeds. In 2003, the CR-V received only a few minor upgrades. Most notably, the cubby
hole in the center stack was enlarged to hold CD cases. So far, sales of the 2003 CR-V have been steady with the pace from 2002.
Current year to date results show the CR-V less than 1% lower than the prior
year. However, the CR-V does not top the sales charts. The competition have
lowered prices and cut content to bolster sales, while the CR-V continues to
retail close to MSRP. Changes for the 2004 model year are also minor. The "Saddle"
interior color was changed to a more conventional beige and a power door lock
switch was added to the passenger-side front seat. These are not exactly
remarkable changes. Since its re-introduction, the CR-V has earned more awards for quality,
reliability, residual value, and overall performance. The CR-V's popularity
inspired Honda to produce a youth-oriented concept vehicle called the Model X.
That concept was given the green light and became the Element in 2003. Acura has
also made noise about a CR-V/Element based vehicle for their line. The market
has grown to the point where no single vehicle can be considered the benchmark.
Some vehicles that are considered "small SUVs" are bigger than those
competing in the mid-size category, while others stick to the original
"mini-SUV" recipe. That said, the CR-V is still an impressive force in
this market segment. Looking to the future... Many CR-V shoppers and enthusiasts have been looking for the addition of a V6 and the return of the SE trim. With the TSX engine producing 200 horsepower from the 2.4L engine, a V6 is IMHO not likely. When Honda introduced the SE trim here in the USA, it was to bolster slowing sales of a long-in-the-tooth CR-V platform. Sales have not lagged, despite additional competition, the abuse of incentives, and a flat economy. The CR-V is doing just fine. I wouldn't expect the SE to reappear until the 2005 or 2006 model. |
|